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The Walt Disney Company

Christmas Full of Surprises 2011

The Walt Disney Company

Disney Channel’s Christmas Full of Surprises 2011 was an advent calendar used to promote Disney Channel properties and content on a daily basis throughout the Christmas period.

The advent calendar consists of 5 modules: video module, download module, game module, competition module and code unlock module.

In order to drive guests to Disney Channel, we included a global schedule that showed the day’s programmes. In order to drive guests around the wider Disney sites, cross promos were used throughout the site, with the promos focusing on specific properties each day.

I produced and launched this site in Spain, Portugal, Germany, Switzerland, Denmark, Norway, Sweden, Belgium, Netherlands, Italy, South Africa, Poland, Greece, Bulgaria, Czech Republic, Romania and Hungary.

http://disney.co.za/DisneyChannel/christmas-full-of-surprises-2011/

Kick Buttowski – Design A Poster

The Walt Disney Company


Kick Buttowski ‘Design A Poster’ invites guests to design their own Kick Buttowski poster online and submit it to a gallery. Depending on the market, the winning poster will either be shown in a Kick Buttowski episode, or the entrant wins prizes for their poster.

I worked with the US creators of Kick Buttowski to have the winning poster in each country be shown in a Kick Buttowski episode, and an end-tag was created specially for this online initiative.

I produced and launched this site in the United Kingdom and Spain. The site is still to launch in other markets.

http://disneyxd.disney.co.uk/stunt/kick-buttowski/design-a-kick-buttowski-poster/#/home

Jake and the Never Land Pirates – Pirate Party Pack

The Walt Disney Company

Jake and the Never Land Pirates is Disney Junior’s flagship show. The Pirate Party Pack initiative was used to build momentum before the show launched, leveraging the popularity of pirates.

Kids are introduced to the key characters before playing mini-games that allow them to download the Pirate Party Pack. The site also focuses on the key themes of Jake and the Never Land Pirates – helping others and collecting golden doubloons.

I produced and launched this site in the United Kingdom, Italy, France, South Africa, Turkey, Poland, Greece, Middle East, Bulgaria, Czech Republic, Romania, Hungary, Portugal, Spain, Germany, Israel, Denmark, Norway, Sweden, Finland, Belgium and Netherlands.

http://www.disney.co.uk/disney-junior/jake-and-the-never-land-pirates/pirate-party-pack/

I’m in the Band – Ultimate Guitar

The Walt Disney Company

I’m in the Band ‘Ultimate Guitar’ is an online initiative, supported by programming. Guests are invited to design their own guitars online and submit their designs to a gallery to be in with a chance of winning prizes. This was the first site to use Disney’s ReMUS media upload and moderation tool.

The site proved successful in all markets that it has launched in so far, with 10,000 entries in the United Kingdom and 35,000 entries in Poland.

This site is great sustain content as once the competition ended we reversioned the site so guests could still design their own guitars and download their design.

I produced and launched this site in the United Kingdom, Germany, Spain, Netherlands. The site is still to launch in France, Denmark, Norway, Sweden, Finland, Greece, Poland, South Africa and Turkey.

http://disneyxd.disney.co.uk/stunt/im-in-the-band/ultimate-guitar/#/creator

Disney XD’s Aim High

The Walt Disney Company

Aim High is a PR initiative that encourages kids to aim high and reach for their dreams, making the impossible possible and being the best you can be.

PR needed a website to support this initiative to allow kids to enter to win mentorships with talented individuals within their specific fields.

Mentors for this initiative in the United Kingdom have included Tynchy Stryder, Daniel Sturridge, Stuart Broad, Toby Flood and the creators of Phineas and Ferb.

I produced and launched this site in the United Kingdom, Netherlands, Poland, South Africa and Turkey.

http://disneyxd.disney.co.uk/stunt/aim-high/

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