I’m in the Band – Ultimate Guitar
I’m in the Band ‘Ultimate Guitar’ is an online initiative, supported by programming. Guests are invited to design their own guitars online and submit their designs to a gallery to be in with a chance of winning prizes. This was the first site to use Disney’s ReMUS media upload and moderation tool.
The site proved successful in all markets that it has launched in so far, with 10,000 entries in the United Kingdom and 35,000 entries in Poland.
This site is great sustain content as once the competition ended we reversioned the site so guests could still design their own guitars and download their design.
I produced and launched this site in the United Kingdom, Germany, Spain, Netherlands. The site is still to launch in France, Denmark, Norway, Sweden, Finland, Greece, Poland, South Africa and Turkey.
http://disneyxd.disney.co.uk/stunt/im-in-the-band/ultimate-guitar/#/creator
