Jake and the Never Land Pirates – Pirate Party Pack

Jake and the Never Land Pirates is Disney Junior’s flagship show. The Pirate Party Pack initiative was used to build momentum before the show launched, leveraging the popularity of pirates.

Kids are introduced to the key characters before playing mini-games that allow them to download the Pirate Party Pack. The site also focuses on the key themes of Jake and the Never Land Pirates – helping others and collecting golden doubloons.

I produced and launched this site in the United Kingdom, Italy, France, South Africa, Turkey, Poland, Greece, Middle East, Bulgaria, Czech Republic, Romania, Hungary, Portugal, Spain, Germany, Israel, Denmark, Norway, Sweden, Finland, Belgium and Netherlands.

http://www.disney.co.uk/disney-junior/jake-and-the-never-land-pirates/pirate-party-pack/